Brand Voice and Creative Copywriting
Everything your team needs to know to give brands a voice that people want to hear.
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Vikki Ross knows a thing or two about how brands talk. She’s been there, tweeted that, and wrote the TOV guidelines. In this team training she’ll give your team a whistle stop tour of words that cuts through the clutter. In this 4-hour course you’ll dive into what a brand voice is and where it comes from, learn how to write in different voices and understand the basics of brand copy techniques.
Brands are talking more than ever. Online, on social media, on air, on billboards, on trains, planes and automobiles – the list goes… well… on. With so many brands around and so many places to communicate their message, now has never been a better time to make sure a brand’s voice is heard. So, how does a brand find its personality and create a voice? How do you adapt to embody their style? Learn all with our brand copywriting course.
Vikki is a copywriter who specialises in branding and tone of voice. She’s worked with some of the world’s biggest brands and in this course, she’ll tell you how she does it. Your team will see where a brand voice comes from, and how some of the most famous brands around use their voice well – and how some don’t. Vikki will also show you how to get it right every time with essential tips and techniques.
Have pens and paper ready as they’ll be writing, actually writing for different brand styles in this unique copywriting course.
Who it's for:
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Anyone who works in, or is considering joining, an in-house branding or copywriting team
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Brand development in-house teams as well as agency-side
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Copywriters who have to adapt from brand to brand or are looking to pitch to new partners
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Anyone who regularly designs for brands or is responsible for a brand’s visual identity
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Anyone who reviews, approves or schedules brand copy e.g. account or project management team, marketing or promotions team
By the end of this workshop your team will:
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Understand where a brand voice comes from
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Understand the importance of brand consistency
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Understand how easy it can be to write in different voices
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Understand effective creative and brand copywriting techniques
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
