Tom Paine is Creative Director at Y&R New Zealand. His work has won 7 Yellow Pencils at D&AD, 30+ Cannes Lions including two Grand Prix and a Titanium Lion, Best in Show at New York Festivals, The ANDYs, and AWARD, and Grand Prix at Spikes, LIA and Clios. His most curious accolade however was being ranked alongside Anthony Bourdain and Gordon Ramsay in Adweek’s ‘30 most influential people in food’ for attempting to broker a détente in the Burger Wars. Of lesser culinary bragging rights, his McWhopper campaign was the world’s most awarded campaign in 2016 (Gunn Report / Big Won Rankings) and Tom claimed the #1 Creative Director spot. Having missed his son’s only two birthdays to attend Cannes, his ranking at home has nosedived.