Geoff
Award: Yellow Pencil
Yellow Pencil / Branding / Campaign Branding & Identity / 2018
To launch four new Heinz Beanz can sizes to the Australian market, a more emotive approach was called for. Colloquial names related to different occasions – rather than weight – were given to the cans. Then the viewer is introduced to Geoff whose heartwarming story reveals how these cans came to be.
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