Nidhi Shah
- Art Director
- Germany
- Member since 2022
When I was 14 years old, I started stealing money from my mom's drawers to buy books on space history. And I think that says a lot about my relationship with flashy things ... and with my mom.
I have been raised on a healthy diet of spicy food, soap operas, hot summers, and chatty neighbors (well only a few of those were healthy).
In 2020, I founded, curated, and art directed (yeah I'm a do-it-all kinda girl) my personal project - Cards For A Cause. I collaborated with 55+ illustrators from all over India to create a pandemic-themed deck of cards. The profits from selling the deck helped feed more than 10,000 meals to COVID-struck families in India. My project has been featured on VICE, The Hindu, Homegrown, Harper's Bazaar, Hindustan Times, Side Show Awards, (and my mom's fridge).
After working for six years in India, I decided to trade my chai for pretzels and my auto-rickshaw for the U-Bahn. I packed everything I had and moved to Berlin for Miami Ad School.
I now like to think of myself as an art director that works like a copywriter. Which is to say that I can kern and craft headlines that steal your attention like I stole my mom's cash.
Contact Nidhi.
