New Blood Entry — Sustainable Subscriptions by eBay

Environmental impact plays a big role in where Gen Z chooses to spend their money, yet they use streaming services like Spotify and Netflix on a daily basis, which accounts for 4% of global greenhouse gas emissions. We used the mediums and habits that Gen Z is most familiar with to make them realise that streaming has a price, not just a financial one, and give them an opportunity to turn it around.

With Sustainable Subscriptions by eBay, we gave Gen Z a way to continue streaming while also offsetting their carbon footprints, all by selling their unused items on eBay, turning their earnings into streaming credits and, thus, participating in a circular economy.