Creativity will always be formula resistant. And it is the only way to survive.
The current obsession with spooky science have caused the unfortunate to divide logic from emotions and friction. This too shall pass and as long as we continue to let courage, creativity and tech collide new elements and experiences will form and reward the curious rather than the ordinary.
Before joining Accenture Interactive as regional Chief Creative Officer Nordics, I was Chief Creative Officer of 36Oi US, JWT New York and McCANN Nordics garnering over 100+ major international awards.