Hide-and-Seek
Award: Shortlist
Shortlist / Press & Outdoor / Press Campaigns / 2022
Children usually love to play hide-and-seek. But for many, it’s not always a game. It’s a necessity. To communicate the fact that in Norway, one in five children have experienced violence at home, the kid's game of hide-and-seek formed the basis of a creative campaign. At first it seems like a harmless game, but subtle details twist the story into a serious, unsettling scene.
