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Award: Shortlist

Shortlist / Press & Outdoor / Press Campaigns / 2022

Children usually love to play hide-and-seek. But for many, it’s not always a game. It’s a necessity. To communicate the fact that in Norway, one in five children have experienced violence at home, the kid's game of hide-and-seek formed the basis of a creative campaign. At first it seems like a harmless game, but subtle details twist the story into a serious, unsettling scene.

  • Hide-and-Seek
  • Hide-and-Seek
  • Hide-and-Seek
  • Hide-and-Seek

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