Every year through the D&AD awards we receive 25,000 examples of creative across the world responding to the needs and wants of their audience, and understanding the cultural context that surrounds each one. From this, we distil the insights and information to highlight opportunities for any brand or business to capture the attention of consumers, respond to their deepest needs and keep up with the change surrounding us every day.
These insight highlight powerful opportunities for you. From being inspired by the work, technology or people at their heart, understanding what they mean for you, your business or your audience, and implementing the results, we craft packages that respond to your challenges and the needs of your business.
If you're after a quick burst of inspiration, we'll combine hands-on experience of the themes - from playing with the tech to talking to people living the trend - with case studies from the award-winning creatives giving you an immersive day to get your up to speed with current cultural themes. Want to dive in deeper? We spend time with your creatives and strategists to understand the insights, help craft your cultural voice, and build innovations and campaigns that respond.
Built specifically for your business needs, we combine knowledge from our roster of session leaders and industry contacts to create a program that finds the right balance of inspiration, understanding and implementation you need.
Who it's for:
- Mixed discipline teams - across creative, leadership and client services
- Creative teams needing new sources of inspiration
- Strategists looking for a method to disseminate trends
- Anyone wanting to gain a better understand of global trends and the impact on their creative output
Looking for More Information?
If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.