Making Magic Through Media
Learn how to choose the best media platform to execute your creative idea for maximum impact.
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Create mould-breaking, award-winning work by understanding the importance of the relationship between creative ideas and media. Develop the skills and knowledge to make your ideas and media work together in harmony. By the end of this Masterclass led by Emma de la Fosse and Charlie Wilson, you’ll be able to explode out of your thinking across a wide variety of physical and digital channels and platforms to create work that is inherently engaging. You will also learn a few tips and tricks to get those ideas out of the presentation deck and into the real world.
People are not engaging with advertising as much as they used to. There are many obstacles to overcome from meeting the needs of your target audience to bringing creative and media together during the creative process. Using the wrong media can send mixed signals to your audience and dilute your brand. Choosing the right media channel is crucial for executing a creative idea because it directly impacts the success of the campaign.
Media channels have different strengths and weaknesses in terms of their ability to effectively communicate certain types of messages. Different audiences consume media in different ways, and the media you choose should be tailored to their preferences and habits. Most importantly, the right media can help ensure that your message is received and remembered.
In this Masterclass, you will learn how to choose the right media channel for your creative idea to ensure that your campaign reaches the right audience, delivers the message effectively, is cost-effective, and provides measurable results.
Who it's For:
- Mid-level creatives and clients who want to learn how to think in a broader, more integrated way
- Anyone who wants to explore how their ideas can come to life in a wide variety of different digital, social and physical media
By the end of this workshop you will:
- Translate your creative idea across both digital media and other platforms
- Develop knowledge of platforms and channels to inform the decision-making process
- Utilise relevant case studies and data to confidently share your idea with any stakeholder
Location:
Shoreditch, London
