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How To Win A D&AD Pencil

How to Win A D&AD Pencil Creative Training Course
Dishes by Wieden+Kennedy

It might be too late to come up with that idea that wins a D&AD Pencil but there is still time to make sure that your entry does that great piece of work you are entering justice. This workshop helps you hone your entry to make sure that you deliver something that meets the judges’ expectations and helps ensure that you will stand out in the judging process. 

Course Outline

This interactive workshop is designed to get Creative leads to understand what makes a great entry by looking at the most interesting work that won at D&AD in 2016 and understanding what were the key components of the award winning entry. In addition you will have the opportunity to pitch your own creative entries and get feedback from previous D&AD jury members so that you can hone your entry even further. 

Learning Outcomes

By the end of this workshop you will:

  • Understand what the key components of an award winning case study are
  • Have had feedback on one of your own entries for 2017
  • Come away inspired and with a much better understanding of what make great work

Suitable For

  • Creative Directors
  • ACDs
  • Senior Designers
  • Account Directors
  • Planners
  • Brand Directors
  • Anyone who wants to be part of an award winning team

Your Facilitator

Daniele is co-founder of Creative Social, a club for global creative and brand leaders who believe creativity and innovation will deliver better business and culture. Creative Social deliver inspiring events, training and experimental collaborations for brands.  

Daniele is also extremely active in the diversity arena as co-founder of Token Man, an initiative to give men in industry a better understanding of the challenges women face in business and a greater empathy for when they are in the minority, as well as being one of the brains behind The Great British Diversity Experiment. 

Previously Daniele was CEO of Profero, which he helped grow into a 300 strong global businesses with over 10 offices worldwide and was most recently Head of Innovation at Cheil Worldwide. In 2014 he was voted in the Top 10 of the UK digerati by the Drum. Daniele has co-edited and co-authored a number of books including the latest Creative Social book: Hacker, Maker, Teacher, Thief: Advertising's Next Generation.

"Creative Social is one of the top 5 influences on my career. It rocks.”

Laura Jordan Bambach, D&AD President 2014 & Creative Partner, Mr President


64 Cheshire Street 
E2 6EH
United Kingdom

Looking for More Information?

If you're interested in learning more about How To Win A D&AD Pencil and would like to discuss it with a D&AD Training professional, please leave your details and someone will be in touch very shortly via email or call us on +44 (0) 20 7840 1154.

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