Digital is one of the most exciting, dynamic ingredients to any brand or campaign. Yet the translation of traditional art direction to digital can be tricky. It has its own sensitivities, language, logic and tools which are all evolving at a rapid rate. From the outside it can seem intimidating. From the inside you can become stuck. This masterclass demystifies, exposes the hidden dimensions of digital art direction and brings a new level to your existing skills.
Aimed at 2D and traditional specialists looking to take on more digital work, this masterclass gives you six core components for approaching ambitious digital projects with confidence. Throughout the day you will work through a brief iteractively with Alex, punctuated by inspiring examples and masterclass content delivered with the right balance of magic and logic to fuel your ideas.
Building on what you already know, you’ll be inspired to try new approaches and learn how small tweaks to your existing workflow can save you hours of work. You’ll also get to understand the different digital platforms available for social campaigns. By the end of the masterclass you’ll be speaking the lingo, working like a digital native and impressing your team with your interactive prototypes. You’ll leave the day being able to communicate more effectively with digital specialists, developers and engineering teams.
Appreciate the limitations on creating traditional print design work.
Understand the digital platforms used for a social campaign.
Learn new software designed for a digital workflow that will save you time.
Approach digital projects more confidently.
Art directors and print designers new to working in digital.
Anyone who’d like to get to grips with digital design in a quick and effective way.
Print specialists who’d like a better understanding of the possibilities of digital design.
Account people from conventional or digital agencies who are curious to understand the creative technicalities.
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