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Art Direction for Digital Campaigns

D&AD Digital for Art Directors

Digital is one of the most exciting, dynamic ingredients to any brand or campaign. Yet the translation of traditional art direction to digital can be tricky. It has its own sensitivities, language, logic and tools which are all evolving at a rapid rate. From the outside it can seem intimidating. From the inside you can become stuck. This masterclass demystifies, exposes the hidden dimensions of digital art direction and brings a new level to your existing skills.

Alex Lampe on Art Direction for Digital Campaigns

Masterclass Outline

Aimed at 2D and traditional specialists looking to take on more digital work, this masterclass gives you six core components for approaching ambitious digital projects with confidence. Throughout the day you will work through a brief iteractively with Alex, punctuated by inspiring examples and masterclass content delivered with the right balance of magic and logic to fuel your ideas.

Building on what you already know, you’ll be inspired to try new approaches and learn how small tweaks to your existing workflow can save you hours of work. You’ll also get to understand the different digital platforms available for social campaigns. By the end of the masterclass you’ll be speaking the lingo, working like a digital native and impressing your team with your interactive prototypes. You’ll leave the day being able to communicate more effectively with digital specialists, developers and engineering teams.

Learning Outcomes

By the end of this masterclass you will:

  • Appreciate the limitations on creating traditional print design work
  • Understand the digital platforms used for a social campaign
  • Learn new software designed for a digital workflow that will save you time
  • Approach digital projects more confidently
  • Communicate more effectively with digital specialists and technologists

Suitable For

  • Art directors and print designers new to working in digital
  • Anyone who’d like to get to grips with digital design in a quick and effective way
  • Print specialists who’d like a better understanding of the possibilities of digital design
  • Account people from conventional or digital agencies who are curious to understand the creative technicalities

Your Facilitator

Alex Lampe a digital designer / developer and the director of Wiedemann Lampe, an Interdisciplinary Brand Design Consultancy. Alex set up Wiedemann Lampe with Benji Wiedemann in 2007, with a view to create completely integrated brands, stories and experiences. Alex has worked with world leading brands and projects and has won awards including DBA Inclusive Design Challenge, Design Week Awards, D&AD and New York Art Directors Club to name a few. Recent projects include a digitally integrated experience for the Wildlife Photographer of the Year exhibition and design of the 3D printing exhibition at the Science Museum, which won a D&AD nomination. Prior to setting up Wiedemann Lampe, Alex worked at renowned brand agency, Lewis Moberly. Alex graduated from the Surrey Institute in 2000 with a 1st class in graphic design and is a D&AD Yellow Pencil winner.

Great starting point for Art Directors who are looking to step into a fully digital workspace.

Julie Santos
Senior Digital Creative Manager
Barclays Digital

“We want to get people addicted to this wonderful drug called digital.”

Alex Lampe
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