- Liberate creative thinking and use the lessons of “new TV” to develop a new way to utilise storytelling in advertising.
- Know fundamental skills every great story needs, and know what to do to attract and engage an audience over different platforms and media.
- Tackle a storytelling challenge, and learn to implement these lessons when responding to creative briefs.
Who it's for:
- Creatives tasked with the challenge of crafting stories for brands.
- Anyone wanting to learn how to communicate a compelling narrative from the experts in storytelling.
- Designers, marketers and brand communicators interested in reimagining how their brand stories can be told.
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