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The Art of Storytelling

See storytelling through a new lens

From building a hook in 8 seconds to following a story arch, in this one-day workshop you will learn the very DNA of audio-visual storytelling. Straight from the industry that’s mastered storytelling, TV. 
 
Come away knowing how to build a story that will translate to any media, whether it's a 30-second social media slot or a three-hour film. Build your knowledge from industry experts, including award-winning scriptwriter and editor of Red Dwarf, Chewing Gum and The IT Crowd, Andrew Ellard. He'll be sharing how to make narrative of all kinds work – be it for online short-form, or high-end drama – and how he has adopted “social media style” to reinvent his craft.
 
As TV has moved away from the tyranny of the timeslot, and show duration is now dictated by the narrative, we’ll look at what advertising can learn from this revolution and how narrative can become the lynchpin that holds campaigns together.
 
For decades, we’ve seen great stories playing out across our screens – from long-running soap operas and rule-breaking comedy sitcoms, to epic series that have gripped nations. When it comes to building a narrative that can get millions of people talking and get binge-watchers spending hours, if not days,  engrossed in a story, none do it better than TV.
 
By the end of this workshop you will:
  • Liberate creative thinking and use the lessons of “new TV” to develop a new way to utilise storytelling in advertising.
  • Know fundamental skills every great story needs, and know what to do to attract and engage an audience over different platforms and media.
  • Tackle a storytelling challenge, and learn to implement these lessons when responding to creative briefs.

Who it's for:

  • Creatives tasked with the challenge of crafting stories for brands.
  • Anyone wanting to learn how to communicate a compelling narrative from the experts in storytelling.
  • ​Designers, marketers and brand communicators interested in reimagining how their brand stories can be told.

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