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Categories 2025

Awards
D&AD Awards

From photography to pharma and casting to creator content, the D&AD Awards span almost fifty categories.

Advertising
Brand
Craft
Design
Engagement & Experience
Entertainment
Health
Impact

From photography to pharma and casting to creator content, the D&AD Awards span almost fifty categories.

Advertising

Digital Marketing

13 Subcategories

8 Judges

Film

19 Subcategories

8 Judges

Integrated

6 Subcategories

9 Judges

Press & Outdoor

10 Subcategories

7 Judges

Radio & Audio

7 Subcategories

10 Judges

Brand

Brand Identity Refresh

11 Subcategories

8 Judges

New Brand Identity

11 Subcategories

8 Judges

Craft

Animation

8 Subcategories

8 Judges

Art Direction

11 Subcategories

8 Judges

Casting

9 Subcategories

7 Judges

Cinematography

5 Subcategories

7 Judges

Direction

6 Subcategories

7 Judges

Editing

8 Subcategories

7 Judges

Illustration

12 Subcategories

8 Judges

Photography

16 Subcategories

5 Judges

Production Design

6 Subcategories

7 Judges

Sound Design & Use of Music

8 Subcategories

7 Judges

Typography

11 Subcategories

7 Judges

Visual Effects

5 Subcategories

6 Judges

Writing for Advertising

8 Subcategories

7 Judges

Writing for Design

7 Subcategories

7 Judges

Design

Book Design

13 Subcategories

7 Judges

Digital Design

11 Subcategories

7 Judges

Graphic Design

12 Subcategories

8 Judges

Magazine & Newspaper Design

13 Subcategories

7 Judges

Packaging Design

12 Subcategories

8 Judges

Product Design

7 Subcategories

7 Judges

Spatial Design

11 Subcategories

6 Judges

Type Design & Lettering

7 Subcategories

8 Judges

Engagement & Experience

Commerce

14 Subcategories

9 Judges

Creator Content

13 Subcategories

8 Judges

Direct

13 Subcategories

7 Judges

Experiential: Activation & Participation

10 Subcategories

8 Judges

Luxury

12 Subcategories

7 Judges

Media

15 Subcategories

8 Judges

PR

16 Subcategories

9 Judges

Entertainment

Entertainment

13 Subcategories

8 Judges

Gaming & Virtual Worlds

12 Subcategories

6 Judges

Music Videos

12 Subcategories

7 Judges

Health

Health & Wellbeing

13 Subcategories

9 Judges

Pharma

13 Subcategories

9 Judges

Impact

Future Impact

6 Subcategories

Impact

8 Subcategories

8 Judges

Sustained Impact

7 Subcategories

8 Judges

Everything you need to know

What happens when you win a D&AD Pencil?

2020 D&AD Award pencil winners tell us how winning impacted their teams and careers

How do juries award AI work?

Jurors from Experiential, PR, and Radio & Audio come together to discuss how brands are bringing new experiences to audiences

Experiences to remember — the best spatial activations around

Award-winning Direct Mail

What happens when you win a D&AD Pencil?

2020 D&AD Award pencil winners tell us how winning impacted their teams and careers

How do juries award AI work?

Jurors from Experiential, PR, and Radio & Audio come together to discuss how brands are bringing new experiences to audiences

Experiences to remember — the best spatial activations around

Award-winning Direct Mail

What happens when you win a D&AD Pencil?

2020 D&AD Award pencil winners tell us how winning impacted their teams and careers

How do juries award AI work?

Jurors from Experiential, PR, and Radio & Audio come together to discuss how brands are bringing new experiences to audiences

Experiences to remember — the best spatial activations around

Award-winning Direct Mail

About D&AD

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