Media

Media-first ideas for targeted direct response campaigns that use mail, email, telephone marketing or other methods that enable direct communication with the customer.

Media-first ideas created for entertainment. Includes gaming platforms, apps, video sharing channels and music videos.

Media-first ideas in the form of virtual and physical events or stunts. Includes exhibitions, installations, festivals, product launches, sports tournaments, art performances and concerts, either pre-existing or specially created.

Media-first ideas designed for film. Advertising placements include online platforms such as social media and VOD, TV, cinemas and other screens.

Media-first ideas that encourage and enable users to interact or respond to a brand’s activities. Includes dual screening apps, audio or visual recognition, interactive kiosks and use of extended reality technologies such AR, VR or MR.

Media-first ideas specifically designed to be accessed on mobile devices. Includes the use of augmented reality location-specific technology and apps.

Media-first ideas hosted in the press, such as advertorials, adverts or inserts; and out-of-home advertising for example, on existing, free format, or interactive poster sites.

Media-first ideas created for use on audio platforms such as radio, podcast channels and streaming services. Includes live broadcast, online or on-demand content.

Campaigns centred around e-commerce, in-store marketing such as digital signage and point-of-sale, pop-up shops, online retail sites and fully integrated virtual stores.

Media-first ideas designed for social platforms. Includes paid-for, owned and earned media ideas that exploit the social and community aspects of digital networks and user-generated content.

Media activity that uses creators or influencers – those with niche audiences or over 1,000 followers, to increase engagement and target specific markets.

Media activity that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

Media-first ideas that rely on the creative use of sponsor placement, where the collaboration between sponsor and project is key to the campaign’s success.

Media-first ideas created for immersive platforms or to leverage the use of VR, AR, MR or AI technologies. Includes work designed specifically for gaming environments, liminal spaces, applications across web 3.0 and the metaverse.