Art Direction

Art direction for experience-led activations, such as pop-up shops and physical or augmented retail spaces.

Art direction of digital platforms used to promote a campaign, product or service. For example, apps, websites, microsites, landing pages.

Art direction of digital content designed to be consumed online. For example, pop-ups, sponsored posts, takeovers, competitions and use of influencers. Films should be entered into the Film subcategory.

Art direction for advertising within gaming platforms and virtual worlds. Includes games created for desktop, web and mobile; gamevertising; and immersive interactions for virtual spaces, web 3.0 and the metaverse.

Art Direction for fashion films. Includes campaign films, branded films and runway shows. From high street fashion to couture, accessories to beauty.

Art direction for social, VOD, TV, cinema or other screens.

Art direction for outdoor spaces including print and digital posters, special builds and digital sites.

Art direction for press adverts, inserts and wraps.

Art direction for printed materials such as packaging, stationery, leaflets, brochures, greetings cards, calendars, record sleeves, stamps and games. Press adverts should be entered into the Press subcategory.

Art direction for targeted direct response campaigns and communications delivered directly to the consumer and elicit an instant response.