Direct

Digital communications that elicit an instant and direct response from the intended audience. For example, banners, campaign sites, emails, apps and direct messaging (eg DMs, SMS, MMS & WhatsApp).

Direct response campaigns and communications specifically designed for social media platforms, including mobile ads.

Social, VOD, TV or cinema ads that elicit an instant and direct response from the intended audience. Includes work for offline platforms such as planes, festivals, presentations.

Physical mail that elicits an instant and direct response from the intended audience. Includes door drops, letters, postcards and mail packs.

Print marketing that elicit an instant and direct response from the intended audience. Includes stationery, leaflets, brochures, books, greetings cards and calendars.

Press and poster advertising that elicit an instant and direct response from the intended audience. Includes press inserts and wraps, work released on digital and interactive sites, special builds and street flyering.

Radio ads and audio marketing that elicit an instant and direct response from the intended audience. Includes radio broadcasts, fan base targeting and podcasts.

Events and stunts that elicit an instant and direct response from the intended audience. Includes virtual and live events, flash mobs, guerilla marketing and pop-up shops.

Products and services that elicit an instant and direct response from the intended audiences. Includes product samples and consumables.

Campaigns that elicit an instant and direct response from the intended audience to initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty.

For cutting edge work that changes the way brands market straight to the consumer. For innovative products, services and communications that elicit an instant and direct response from the intended audience.

The use of immersive technologies in direct response campaigns and communications, for example, direct-to-avatar. Includes the use of AI, AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.