Writing for Design

Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games.

Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics.

Words as part of a piece or a range of packaging. Includes words for new packaging designs and packaging rebrands. All work entered must have been commercially sold with a barcode or sales identifier, unless it is a promotional item.

The name of a brand, product or service. Judges will consider how the naming is perceived by the target audience.

The personality of a brand expressed through written and spoken word. Judges will be looking for evidence of application across brand guidelines, promotional assets, and the brand's verbal identity.

Storytelling used to convey a brand's history, spirit or sense of community to connect it with its consumers.