Creator Content

Best use of a select social media platform and its specific features to deliver a creator-led marketing campaign. This includes, but is not limited to, Instagram, X (formerly Twitter), Youtube, and TikTok.

Best use of multiple platforms to deliver a creator-led marketing campaign.

Influencer marketing that uses a creator, influencer, or social ambassador, to convey a brand's identity and connect with a specific audience.

For campaigns where the content creator was involved in the idea conception, as well as production and delivery.

Best use of a creator or influencer to successfully deliver a targeted social media marketing campaign to increase engagement or drive sales.

Branded content that uses a creator or influencer to increase engagement and target specific markets.

Experience-led brand activations that use a creator or influencer to increase engagement and target specific markets.

Media activity that uses a creator or influencer to increase engagement and target specific markets.

PR activity that uses a creator or influencer to increase engagement and target specific markets.

Creator content that combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.

Creator content that uses data or new technologies and emerging media to push the boundaries of creativity, drive commercial success or improve customer experience. Includes big data, real-time data, the use of AI, VR, AR, MR and applications across web 3.0 and the metaverse.

Social activity strategically designed to engage an audience, for example by asking them to contribute to the campaign or a brand initiative