Creator Content

No Smiles, TBWA\ Hakuhodo

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Overview

Creator-first content produced and posted by a creator or influencer, to strategically connect a brand or entity to its target audience through their content and channels. Work must have been commissioned by a brand or entity to be eligible in this category.

Creators and influencers are figures whose fame or success is rooted in their ability to produce compelling content. Work that involves the use of celebrities should be entered into Digital Marketing.

Subcategories

  • 6101 - Creator & Brand Partnerships

  • 6102 - Best Use of Platform

  • 6103 - Best Use of Multi-platform

  • 6104 - Brand Storytelling

  • 6105 - Co-Creation

  • 6106 - Use of Creators

  • 6107 - Entertainment

  • 6108 - Experiential

  • 6109 - Media

  • 6110 - PR

  • 6111 - Tactical

  • 6112 - Innovation

  • 6113 - User Participation & User Generated Content