Digital Design

Design that bridges the divide between physical and digital products or services, beyond web and mobile. For example, digital design for connected consumer products such as home devices, sensors and wearable tech. Includes the design of experiences that blend physical and digital worlds.

Digital products, services and experiences that are designed to be accessible to everyone, regardless of the user's age, ability and circumstance.

Digital design across an existing product, platform or operating system that has undergone continual updates. Changes must have taken place between 1 January 2021 and 18 April 2024. Please include evidence of their effects over time.

The redesign of digital services and tools that meet a need for the user. For example, software that facilitates collaboration, management, reporting, production or e-commerce.

The design and launch of services and tools that meet a need for the user. For example, software that facilitates collaboration, management, reporting, production or e-commerce.

Digital design for products and platforms that are still in development and undergoing user testing. Medical devices without FDA approval are only eligible in this subcategory. Work entered here can only be awarded up to Wood Pencil level and won't be eligible for any other Awards categories except Creative Transformation and Future Impact (subject to meeting it's criteria).

The digital representation of data, where the design makes the data easier to understand.

Motion design for user interfaces that use transitions and dynamic elements to enhance the user experience of a digital interface.

The use of data in digital design to deliver a personalised experience for the user. Includes experiences powered by machine learning.

The use of immersive technologies to extend reality and change the way brands interact with consumers. For example, the use of AI, VR, AR, or MR to create 360° video and multi-sensory experiences, and the use of emerging platforms to transport users to web 3.0 and the metaverse.