Commerce

Collaborations between brands that give consumers access to unique product and purchasing experiences. For example an exclusive service, special offer or enhanced access to products.

Creative commerce solutions centred around a specific or unique culture, trend, tradition or event, targeting consumers with shared behaviours, attitudes, values and practices.

Creative commerce solutions that offer a complete and consistent customer journey, from brand awareness through to delivery. Includes the use of digital applications that facilitate the experience such as shop assistants, chatbots, voice assistants, facial recognition and location-based technology.

Creative, end-to-end commerce solutions that have been implemented at every point of the journey between the brand and customer, and that facilitate a complete customer experience.

Shopping experiences packaged as entertainment. Includes retail theatre, activations, product demonstrations and gamification.

Creative commerce that drives diversity, equity, equality and inclusion. For example, solutions that empower marginalised or underserved groups.

Creative use of live commerce, livestream and influencers to demonstrate products and interact with an audience in real time.

Creative commerce solutions that boost engagement or sales with a promotional item, service or event.

Methods of purchase that are centred around the consumer experience, where the purchase experience is inspiring or engaging, seamless or attractive. Includes real-world and virtual experiences, or a combination of both; and retail, events or social experiences facilitated by digital technology.

Campaigns that rely on social networks, channels and interactions to bring an idea to life and to drive transactions. Includes social networks, gaming communities and virtual worlds, for example.

Creative commerce solutions centred around environmental sustainability targeting consumers and businesses to promote sustainable practices and behaviours. For example, responsible consumption and production, reduced consumption or abstention, waste management, or supply chain practices.

Campaigns that use data to tailor and inspire commerce experiences to unlock access to unique benefits or goods and services. For example, personal data, anonymised data and geolocation data.

The use of immersive technologies to extend reality and change the way brands inspire transactions between real and virtual worlds, people and avatars. Includes the use of VR, AR, MR, AI and applications across web 3.0 and the metaverse.