Digital Marketing

Campaigns designed to actively engage their audience, for example by asking them to contribute to the campaign or a brand initiative.

Advertising for mobile devices. Includes location-specific technology, in-app advertising, mobile-friendly content and experiences.

Advertising that uses physical and digital component(s) in tandem to engage with a user and deliver a marketing message. Judges will be looking at how the two elements complement each other and work cohesively.

Advertising that leverages the features of a digital platform to make the user feel part of the story, elevating the viewing experience. For example the use of interactive narratives or POV films.

Campaigns that use data to enhance the idea, amplify brand narrative, drive commercial success or improve customer experience, either online or offline. Includes internal or external data; big data, real time data and competitive data.

Marketing that uses new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. This includes the use of blockchain, VR, AR, MR, or AI to change the way brands interact with consumers.

Promotional websites, microsites, landing pages and brochures launched to promote a product or service that are not the brand's main site.

Search and display advertising. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google ads.

Advertising for social platforms. Includes work that uses a social media platform’s time delay, algorithm, censoring rules, functionality or formats.

Marketing in the form of newsjacking. Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.

Campaigns that use creators or influencers – those with niche audiences or over 1,000 followers, to increase engagement and target specific markets.

Campaigns that use popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.