Entertainment

Scripted branded and brand-funded entertainment under 3 minutes long. Includes viral films, game-inspired films and interactive films.

Non-scripted branded and brand-funded entertainment under 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards and documentaries.

Scripted branded and brand-funded entertainment over 3 minutes long. Includes viral films, game-inspired films and interactive films.

Non-scripted branded and brand-funded entertainment over 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards and documentaries.

Audio and musical content that integrates the brand into the script or composition. Includes live broadcasts and podcasts. Music Videos should be entered in the Music Videos category.

Branded and brand-funded entertainment designed for mobile applications. Includes apps, integration of new app features and content designed to work with an app's algorithm or functionality.

Branded and brand-funded experience-led activations. Includes location-based entertainment, 4D films, multi-sensory experiences, events, concerts, festivals, use of AI and deep-learning technology. Work that uses emerging technologies such as AR, VR or MR should be entered into the dedicated subcategory below.

Branded or brand-funded entertainment that invites customer or user submissions, or interacts with users in a secondary way. For example, via a second screen.

Entertainment that uses creators or influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

Entertainment that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

Brand activations that use Extended Reality (XR), such as VR, AR, and MR, and/or emerging technologies and media, such as AI, to enhance or create an entertainment experience in the real and digital world. For example, this can include the use of VR glasses or headsets, digital objects that respond to the user's behaviour in the physical world, creating immersive experience in a fully virtual world.

Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.