Film

Commercial films 15 seconds long or less, and created for social media platforms, for example, Instagram, Youtube or TikTok.

Commercial films over 15 seconds long and created for social media platforms, for example, Instagram, Youtube or TikTok.

Commercial film campaigns created for TV, VOD or both.

Commercial films 15 seconds long or less, and created for TV, VOD or both.

Commercial film between 16 - 180 seconds long and created for TV, VOD or both.

Commercial film over 180 Seconds long and created for TV, VOD or both.

Commercial film campaigns created for cinema.

Commercial films 15 seconds long or less, and created for viewing in cinemas.

Commercial film between 16 - 180 seconds long and created for viewing in cinemas.

Commercial film over 180 Seconds long and created for viewing in cinemas.

Film advertising primarily designed for corporate use. May be shown on the intranet, in company newsletters, on site visits or at company conferences, for example.

Film advertising for fashion brands. For example, campaign films, branded films and runway shows. From high street fashion to couture, accessories to beauty.

Film advertising primarily designed to be shown on screens outside the home. For example in window displays, stores, on buildings, at exhibitions, festivals and sporting events. Work created for cinema should be entered into the dedicated cinema subcategories.

Film advertising or commercials created using User Generated Content (UGC), including documentary style content.

Film advertising that pushes the boundaries of the medium by implementing new ideas, methods of storytelling or technology, including XR and emerging technologies such as AI.

Film advertising that prompts interaction from the viewer. This may include the use of a second screen where devices are used in parallel.

Film advertising that uses the popularity of a specific news story or event to generate maximum coverage for the brand.

Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.