Radio & Audio

Commercial spots that are 30 seconds or less in length. Broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

Commercial spots that are more than 30 seconds long. Broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

The use of audio across various touchpoints to reinforce a brand's identity and build brand awareness. Includes the use of sonic logos, sounds and mnemonic audio created specifically for brands, as well as curated playlists online and in-store, for example.

Branded and brand-funded audio content. For example audiobooks, playlists, podcasts, soap operas, concerts, gigs, festivals, livestream events.

Audio advertising that pushes the boundaries of the medium by implementing new ideas, methods of storytelling or technology. For example audio campaigns created for web 3.0 and the metaverse, or the use of AR, VR or MR to blend real and virtual worlds.

Rapid response advertising that reacts to current news and events, using the popularity of a news story to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.