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Matt Parkes

Matt Parkes

  • United Kingdom
  • Member since 2016

Summary

A seasoned marketing professional who for the last 18 years has worked at some of the world’s best marketing communications companies including the Ogilvy Group, McCann Worldgroup and Engine.

As Global Marketing Director of award-winning global design agency, jones knowles ritchie, Matt is responsible for getting jkr noticed and chosen by amplifying celebrating what makes the agency unique; Charisma By Design™.

Prior to joining jkr, Matt launched his own creative agency, published a book and has been a consultant to over 20 creative agencies throughout his career significantly contributing to their growth, profile and award wins.

Expertise

Matt has a wealth of international marketing experience having developed and implemented campaigns for the likes of Camelot, Carlsberg, Maxxium, Diageo, Bacardi, MasterCard, Unilever and Coca-Cola.

His agency experience is multi-discipline and includes; brand design, shopper marketing, promotional marketing, experiential marketing, PR and social media.

Key skills

Repositioning and rebranding creative agencies.

Developing marketing and business development plans.

Appointing and managing PR agencies.
Managing media relationships.
Managing relationships with intermediaries, industry bodies and affiliations.
Managing domestic, regional and global award entries.
Identifying and generating new business opportunities.
Developing content marketing and engagement strategies.
Appointing and managing lead generation companies.
Consulting on creds, case study and website content.
Managing RFI and RFP responses.
Pitch doctoring.
Developing and cultivating relationships with key marketing decision makers.

Providing leadership, direction and support to partner agencies and cross discipline agency teams.

Contact Matt.

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