Jason Smith is the founder and creative director of Fontsmith, a leading boutique type foundry known for creating fonts with a distinctively human character.
Jason studied calligraphy, lettering and signwriting at art college before he went on to work producing lettering styles for consumer brands. Jason quickly established a reputation in typeface design and collaborated with a host of other designers.
In 1997, Jason founded Fontsmith – bringing together a truly international team of designers to work from a studio in central London. Fontsmith has a complete font design and production service, a retail library of over 40 typefaces, as well as a long list of bespoke Brandfonts for international brands including UEFA Champions League, Jaguar, Lloyd’s Bank Colgate and ITV.