Sue has been Executive Creative Director for Interbrand London since 2013. She joined after spending 10 years with Brand Union and 8 years with Fitch and where in all instances has grown a plethora of skills; from retail, to brand creation and design to innovation, journey mapping and stroy telling
Sue has always had a passion for understanding why people buy into brands and so a cross channel approach with Interbrand has allowed her to explore channel agnostic solutions in partnership with clients and her team to create some exceptional work in every category.
Sue believes, as creative thinkers, we have a responsibility to play many roles in order to create successful thriving brands. Creative provocateur, business entrepreneur, consumer advocate and brand guardian, each role playing an important part in delivering ongoing, relevant insight, value and opportunities for the consumer to connect with the brand in ways never thought of before
Her clients have included FMCG and consumer through to B2B and corporate brands including GSK, Vodafone, Coca-Cola, Turk Telekom, Shell, ING Bank, WH Smiths, Jaguar, Kipling, Wrangler, RSA, Galeries Lafayette, John Lewis and Park 'n' Shop.