One of The Guardian’s '50 Women to Watch' & Dell’s #Inspire100, Chrysi uses culture, media, brand and digital to drive social justice issues.
She’s Chief Marketing & Innovation Officer for XQ Super Schools. Founded by Russlynn Ali and Laurene Powell Jobs XQ's mission is to empower communities to transform high schools across America so every student has the chance to succeed. Chrysi was the first Chief Digital Officer at (RED) - founded by Bono and Bobby Shriver, (RED) helps fight AIDS by partnering with iconic brands such as Apple, Coca-Cola & Starbucks.
She was at (RED) for nearly a decade and created digital first marketing moments such as GAMES FOR (RED) an Apple App Store takeover in 155 countries raising $9MM; Snapchat’s first global filter for good raising $3MM; turned Twitter (RED) literall; raised $1.3MM with YouTube creators and the Gates Foundation in 30 hours; co-ordinated (RED)'s DANCE (RED) SAVE LIVES with Tiesto & David Guetta with the album reaching No. 1 in over 40 countrie; and under Chrysi's leadership (RED) was the first non-profit with over 1MM on both Facebook & Twitter, and grew its digital followers to over 6 million.
Chrysi is a media entreprenuer and is Web 1.0 – in 2000 was a founding member and VP Marketing & Comms of the media network Espotting which grew to 250 people across 8 European markets and sold for around $200MM. She was also launched Steak in NY as Managing Director, a digital shop that sold to Dentsu.
Chrysi is passionate about Gen Z - in 2016 she helped launch School of Doodle, an online school that gives teen girls creative tools to kick ass; she is an advisor to Irregular Labs, a studio & think tank for Gen Z teen girls; and she is an investor in the media beauty brand, BeautyCon that celebrates every single person’s individuality & creativity. She’s also on the board of WIE, an organisation dedicated to empowering the next generation of women leaders.
In addition, Chrysi was also an advisor to Doug Aitkin's Station to Station - a train that crossed America creating art and music from artists including Giorgio Moroder, Beck and Cat Powers.
Chrysi holds a BA (Hons) in Economics and Politics, an MBA from the University of London and has taken courses in Human Rights at Columbia. In 2005 Chrysi was awarded the Fulbright Scholarship.