I believe life and work should be positive. That negativity sucks the life out of studios, culture, and great ideas.
The greatest people I’ve ever worked with hero discussion and collaboration. They encourage playfulness. They share ideas. They embrace failure, radiate positivity, and nurture radical thinking. These are the people that inspire me, and the people I’ve spent my life trying to surround myself with. And I hope that some of their approach is evident in my own.
I spent my formative years in London, with a brief spell in New York before settling down in sunny Sydney. In that time I’ve eaten way too much take away food, drunk far too much coffee, and learnt some valuable lessons; the most important being ‘to enjoy’ (because life’s too short).
In my experience a studio that facilitates play, destroys hierarchy and welcomes innovative thinking is imperative to any successful creative process. Which is the kind of space I’ll always strive to create – moving away from the typical top-heavy hierarchy, and clearing the path for the next generation of creative leaders.
I believe we should design for clients. It’s simple really – if we don’t create real, positive change for our clients, then we haven’t really done our job properly. And that’s why I’m so proud to be judging this year’s D&AD awards, and celebrating work that’s not only beautifully crafted and incredibly clever, but that also makes a difference.