G' AY MATE CAMPAIGN
Award: Wood Pencil
Wood Pencil / Graphic Design / Posters / 2018
'G'day mate' – that most famous of Aussie greetings took on a greater significance during the heated gay marriage debate. Adopted by the pro-marriage side, the phrase became 'G'AY MATE' – a rallying cry for friendliness, openness and giving everyone a fair go.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.