D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

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G' AY MATE CAMPAIGN

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2018

'G'day mate' – that most famous of Aussie greetings took on a greater significance during the heated gay marriage debate. Adopted by the pro-marriage side, the phrase became 'G'AY MATE' – a rallying cry for friendliness, openness and giving everyone a fair go.

  • G' AY MATE
  • G' AY MATE CAMPAIGN

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