• D&AD Festival 2019
    , London
  • 21-23 May, London
Get Passes
  • Loading…


Award: Wood Pencil

Wood Pencil / Branding / Logos / 2018

G’day mate. The most famous of Aussie phrases. So when the debate on legalising gay marriage turned sour, Cotton On Group decided to embrace the term as part of the collective fight back. G'AY MATE is a reminder of what it means to be Australian: friendliness, being laid back, and to always give everyone a fair go.

  • G' AY MATE
  • G' AY MATE
  • G' AY MATE
  • G' AY MATE
  • G' AY MATE
  • G' AY MATE

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again