Lizon Tijus

Lizon started and graduated in Graphic Design, then in Narrative Environments at Central Saint Martins. Her practice quickly evolved to embrace storytelling theories, participatory design, and creative strategy — integrating them at the core of the design for brand experiences and integrated campaigns. She's worked in the Experiential industry for the last 8 years, helping brands such as Tanqueray, Major League Baseball, and Apple create innovative brand activations that achieve purpose and positive behaviour change. She's now working closely with Creative Director of XYZ Paul Stanway, leading the development of the XYZ Thinking department at his side, overseeing XYZ's Creative Strategy process in projects and pitches.