Jo McCrostie is Creative Director of an award winning creative team at Global, the media and entertainment group. Jo forces possibilities that go beyond traditional airtime spots, creating commercials that integrate more closely with listeners and programming. Together with her team, she has created; ‘commercial roadblocks,’ takeovers featuring faux ads, a series of live ads performed in front of a studio audience and a campaign powered by social media.
Jo has presented at creative conferences around the world and her point of view on radio creativity is often sought out by national and trade media. She has served on many international radio juries, including D&AD in 2014.