Luiz Evandro is a multimedia director from Vetor Lab, which is the new narratives division of Vetor Zero in Brazil and from Lobo.cx abroad. Luiz has worked for 12 years as a copywriter in some of Brazil’s main creative ad agencies, until he moved to Los Angeles to study graphic design at the Art Center College of Design in Pasadena, California. As a motion designer, Luiz worked at FOX MGM in California and, back in Brazil, he created and directed opens for Globo TV Network and cable channels. Since then, Luiz became a multimedia director and started a new hybrid model of production house+creative bureau in Brazil. In the last 4 years working for Vetor Zero, Luiz Evandro has conceived and directed many innovation pieces that encompass creativity, entertainment and technology for Brazil’s main brands that garnered many awards worldwide.