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Wayne Deakin

Wayne Deakin

  • Global Principal Creative
  • United Kingdom
  • Member since 2016

Creative. Designer. Changemaker (borrowed buzzword from an industry interview). Unwavering optimist and proudly Neurodiverse. Over 25+ years of industry experience, Wayne has held creative leadership positions in APAC, EMEA and the US. Originally from Australia, Wayne is a failed Pro Surfer who then stumbled into advertising after winning a place at A.W.A.R.D School. After working at famous studios in Oz, he worked his way around the world and also found time to earn a Masters in Cognitive Sciences along the way.

Previous to coming to London he was a Creative Director at Jung Von Matt. Then helped to build Jam before moving to joint-ECD across the Engine Group. More recently he was ECD of AKQA and helped the agency win a number of industry titles and awards.

Recognized internationally with 500+ awards and all that stuff - he creates work that’s at the intersection between creativity, technology and humanity. The last few years he has been at digital design agency Huge and on the global leadership team.

Now Wayne is helping brands and businesses transform as Global Principal at Wolff Olins.
Exciting times.

And NO his hair isn't a perm. But YES it's ridiculous.

Contact Wayne.