Wayne has over 20 years of industry experience and held creative leadership positions in Australia, Europe and the US. Originally from Australia, Wayne is a failed Pro Surfer who then stumbled into advertising after winning a place at A.W.A.R.D School. After working at famous agencies in Oz, he worked his way around the world and also found time to earn a Masters in Cognitive Sciences along the way.
Previous to coming to London he was a Creative Director at Jung Von Matt. He then helped to build Jam before moving to joint-ECD across the Engine Group.More recently he was ECD of AKQA London and helped the agency win a number of industry titles and awards. Wayne has created numerous innovations and marketing world firsts. He has won over 500 major awards and his work has been highlighted as best-in-class by award shows and in publications around the world.
He is now ECD for Huge EMEA and is focussed on creating ideas that move businesses forward by providing meaningful and original experiences for their customers. He is also co-chair of BIMA Creative Council and an active creative mentor in the industry.