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Rob  Scotland

Rob Scotland

  • Head of Brand and Communications
  • Denmark
  • Member since 2022

Rob is a modern cultural anthropologist and ethnographer observing, analysing and understands audiences for business purposes.

Currently Head of Brand Communications at the sports tech scale-up Veo, Rob is formerly Head of Strategy at McCann London, Global Insight Director at PANDORA Jewelry, Business Strategy Director at Leo Burnett, and Co-Founder of the boutique cultural strategy firm BANDIT.

Rob's experiences have given him a unique perspective of the world. He has owned and run his business for almost a decade and worked with leading adverting agencies and within global marketing at multi-national brands.

He has advised some of the biggest brands in the world, such as adidas, Xbox, eBay, Samsung, Nike, PANDORA, GAP and Scuderia Ferrari Formula 1, on how they can authentically capture the hearts and minds of their target audiences.

Outside of work, Rob is proud to be Guest Faculty at the Hyper Island School of Marketing and the Berghs School of Communications and a D&AD Masterclass contributor.

Other notable stuff; 
2016 TED Talk "How Do We Raise A Generation To Save The World?"'

A former amateur American Football player and coach with 12 National Titles, Rob is also a fanatic of most sports and sports video games!

Contact Rob .