I live and breathe digital, consistently pushing the boundaries creatively to produce innovation ideas and executing them with passion. I have over 14 years of experience in digital design and direction with expertise in e-commerce, games design, viral, mobile, gesture based design, Multi-channel and cross platform art direction.
Prior to joining Nationwide, I was responsible for Creative Direction and quality of all digital creative output from Dyson and my portfolio of clients included Barclays, Lloyds, A&L, Santander, Vodafone, UB, Coca Cola, Unilever, Dodge, Lasenza, Lego, Purina, Royal Canin, Disney and more. I have worked for Sapient Nitro, Dare, Jaywing and a few other smaller agencies.
The sites I have designed and experiences I have created are some of the most visited in the UK and showcase how high quality Digital Creative Direction can enhance a brand and deliver ROI. I graduated from Bath University of Art & Design with 1st class (Hons) in Digital Media. Winner of Mobile Awards and Connect awards for CRM. Also I was a New Blood myself while doing my HND. Curiosity drives my passion.
Since joining at Nationwide I have worked across stakeholders and product owners to produce solutions for our customers. Helping communicate benefits of better customer experiences through UX, design and motion graphics. I recommend getting a Pinterest board (pinterest.com/edwhatton) going to fun events like Kitten Camp and PechaKucha 20x20 and enjoy what you do. If your in design for fun and creativity, you will go far.