It’s been 25 years since I left my native South Africa and touched down in the place I consider to be the world epicentre for creativity and diversity – London Town.
Since then, I’ve been lucky enough to work at some of the top agencies, global networks and set up my own successful agency. Along the way, I’ve picked up numerous creative awards, but what I’ve also developed is a passion for powerful, innovative ideas. Ideas that change behaviour.
Social media has given brands a new relationship with consumers. Now, instead of talking at them, brands can engage audiences in proper conversation. And nothing gets people talking more than beautiful ideas. Those ideas help brands to fly.