I recently celebrated 40 years in Advertising, beginning as an Art Director, then becoming Deputy Creative Director at McCann and latterly growing into a grey-haired guide and strategist, helping global brands like Dewar's Whisky, Gordon’s Gin, Haagen-Dazs, Molnlycke Health Care and Kumho Tyres to succeed.
20 years ago, I started one of Britain’s first multimedia communications agencies, throwing out traditional demarcations and adding web and electronic media to the marketing mix (Britain’s first-ever Java website, 1995).
We continue to champion a silo-free marketing universe, combining social media with SEO and strategy, TV advertising with web development, digital marketing with video production and internal communications, event and exhibition work with brand creation and corporate ID design.
Today, it’s more important than ever to embrace new channels and develop new processes – the world is digital, consumers are aware and empowered and brands no longer control the conversations that concern them.
This is why our company, Foundry Communications, has recently invested heavily in its digital marketing resource, recruiting new, world-class people and transforming its methods and offerings.
One thing hasn’t changed, though, and that’s the fact that everything we do begins and ends by listening to the customer.
If you would like to contact me, please drop me a line at: firstname.lastname@example.org