First and foremost, I’m an ideas person. I think in pictures. Unfortunately, I’m terrible at
expressing my ideas in pictures (as my high school art teacher once told me).
So I became a writer.
Over the past 18 years I’ve worked for renowned creative agencies in three countries, including Grabarz & Partner, TBWA, Lowe, Ogilvy & Mather and Wieden+Kennedy and I’ve won many awards for my ideas and my writing, including a D&AD Yellow Pencil.
My career highlights include creating Expedia’s “Travel Yourself Interesting” campaign,
Kronenbourg 1664’s “Le Big Swim” featuring Eric Cantona, Mothercare’s “Body Proud Mums” campaign and work for brands such as Dove, Philips, Pizza Hut Delivery, Bud Light, United Airlines and Finlandia, to name a few.