Appointed Executive Creative Director for FITCH EMEA in 2014, Alasdair directs the creative output for FITCH’s studios in the region.
Alasdair has been a judge on the D&AD New Blood jury on a couple of occasions and is an active supporter of the D&AD New Blood Academy program.
Over the last few years, Alasdair has led FITCH EMEA to win awards at Cannes Lions, LIAs, Eurobest, World Retail Awards Store Design of the Year and Retail Week Interior Awards: Design Team of the Year. He has also judged at Cannes Lions, and the Brandrepublic Digital Awards.
He contributed to FITCH’s research into Gen Z Shopping: How to design for the constant state of partial attention. Alasdair also speaks regularly at conferences across Europe, including Eurobest, Popai and Euroshop. He has contributed articles and opinion to the BBC, Sky, Marketing Week, Contagious, Design Week and Retail Week.
Alasdair joined FITCH as a junior environmental designer in the late nineties. While working his way up, he evolved a broad spectrum of design skills and a well-worn passport. He can bring a brand's unique personality to life across all points in the customer journey and solves complex commercial and strategic challenges for international clients including adidas, Vodafone, Hamleys, Diageo, UBS and Apple.