Kerrie is the founder and Managing Director of Bell Pottinger’s design practice. With over 20 years’ experience running creative teams, she has worked with some of the world’s leading brands in the financial services, consumer, luxury, travel and property sectors.
Passionate about the role that high quality design plays in delivering measurable impact to businesses’ bottom lines, Kerrie specialises in brand strategy and the application of visual content in cross-channel marketing campaigns. A visual storyteller, she has carved out a signature, elegant style which, partnered with her superior knowledge of print production techniques, results in beautiful, innovative design that inspires, engages and influences audiences.
Kerrie leads a team of creatives across both print and digital specialisms and has built the Bell Pottinger design offer from the ground up, turning what started as a dedicated new business function for the global multi-discipline comms agency into a successful commercial venture focused on brand development, strategic website design (UX and UI), data visualisation, print collateral and the presentation of stakeholder communications. Having previously co-founded an award-winning agency, Promodus, Kerrie combines extensive hands-on design knowledge with an acute understanding of the challenges facing clients, resulting in a hugely diverse portfolio ranging from full re-naming and brand conception to collateral for events and experiential activity.
She is dedicated to the idea that the need for visual communication is growing and an advocate of the role that information design should play in effective business communications.
She has retained the same core team of designers with whom she founded the current practice, demonstrating great commitment to the development of skills and opportunity in the next generation of creatives. She is credited with having transformed the knowledge and appreciation for design-led solutions in the agency and ensuring visual content is at the heart of the firm’s extension comms portfolio.