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Senthil Kumar

Senthil Kumar

  • Chief Creative Officer
  • India
  • Member since 2014

Senthil’s advertising roller coaster ride began when he switched lanes from Rocket Science to Common Sense. From his Gold Medal Winning University project on the engine of the Prithvi Missile, to playing in the University Cricket Team, to experiments in silent theatre to finally believing that he could write for a living and create powerful ideas that broke new ground in the marketplace, building legendary brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Tata Steel and The Times Of India.

THE ECONOMIC TIMES gave Senthil the coveted title of ‘Lion Hunter’ for winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International Festival. He also won several D&AD awards and India’s first One Show Gold Pencils in Film, Film Craft and Film Innovation.
With over 300 International Awards, Senthil is the most awarded writer, creative director and film director in Indian advertising, while leading the largest creative agency across the South Asia region as the ‘Chief Creative Officer’. Senthil has been voted ‘Copywriter of the Year’ and ‘Film Director of the Year’ several times at the National and Asia Pacific Regional creative festivals.

‘A legendary advertising guru’ and ‘A Spearhead of Indian Creativity’ whose work is celebrated in India and recognised globally for the ability to amplify local human insights into simple ideas that solve complicated marketing challenges. While most of his work is rooted in India and Indian Culture, he has also led several multinational Communication Campaigns as the Global Creative Director of Unilever Radiant in the emerging markets of Africa, Asia Pacific and South America. Many of his campaigns for Nike, Puma, The Times Of India, Tata Steel and Pepsico have risen beyond successful marketing case studies to become benchmarks in Marketing Innovation and feature in the curriculum of the Indian Institute of Management and Communication Courses across National Universities.

Senthil’s passion for storytelling won him the title of ‘India’s first Young Gun’ with a ‘Silver Bullet’ in 2002. The Global Young Guns award recognises young talent, providing a window to future creative leaders and celebrates the ones who will change the world we live in. And 18 years later, Senthil is roaring on from idea to idea, creating advertising and popular culture to writing and directing his first feature film, an epic war drama that’s destined for a Hollywood Release. Senthil has Written & Directed many of India’s celebrated commercials and Short Films, including the much acclaimed ‘A Salaam To Kalam’ biopic on the childhood of President Abdul Kalam, the United Nations Documentary on the world’s last indigenous tribes; ‘Save Our Sentinels’ and the interactive film ‘Blink and They’re Gone’ for the Jimmy Nelson Foundation. He has also designed and directed ‘Gandhi Yatra’ a musical projection film for the Mahatma Gandhi Museum. He has written and directed the Nike #BleedBlue and Nike ‘Make Every Yard Count’ spots which were voted into the Nike Global Hall of Fame and is recognized as India’s most awarded film to date. His showreel includes music videos, documentaries and commercials for Pepsi, Gatorade, Johnnie Walker, Star Sports, Puma, The Times Of India, Apollo Tyres, BSA Cycles, Tata Gluco Plus and Himalayan Water. He was the first Indian to feature on the Home Page of YouTube for creating 'Birds Of Paradise' the US AID produced Documentary on Island Tourism post the Tsunami devastation of Sri Lanka.

Senthil’s ambition to strive for craft has brought him international recognition in areas like film, branded content, photography, design, graphic novels and creative technology.
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Contact Senthil.

D&AD Awards (19)

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