Senthil’s advertising roller coaster ride began 18 years ago when he switched lanes from Rocket Science to Common Sense. From his gold medal winning Bangalore University project on the engine of the Prithvi Missile, to flirting with event marketing, silent theatre & choreography to finally believing that he could write for a living and then winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International festival.
At JWT India, Senthil has been a spearhead of the agency’s creative turnaround and his work on Nike, Levi’s, Kingfisher, Pepsi, Mountain Dew, Mirinda, Ford, Nestle, The Times of India & Unilever has risen beyond successful marketing case studies to win many international awards. His campaigns are celebrated in India and recognised globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. He has also led several Global Advertising Campaigns as Global Creative Director of Unilever Team Radiant across 16 countries in the emerging markets of Asia, Africa and South America.
His work on The Times Of India Launch in Chennai resulted in the most awarded Indian Film Campaign ever and also won the first ever Adfest Lotus Roots Asia Pacific Grand Prix. Over the years, he has won over 200 international awards including a record 16 Cannes Lions, Film Grand Prix at the Asia Pacific Adfest, D&AD, Spikes Asia, Clio Awards, One Show, London International and New York Festivals.
Senthil’s passion to push the envelope beyond the scope of work has brought him international recognition beyond advertising, in areas like content creation, photography, design, direction & film making. He also Features as Winner in the 2011 Spikes Also Asia Pacific photography competition, the 2010 & 2014 shortlists of Best Ad Film Directors in Asia, the Top 10 Asian Creative Directors and also the youngest Indian in the Campaign Global Power List.
A Sanctuary for Elephants in the blue mountains of South India, Silent Theatre, Loud Music, Indian folk culture, Temple Architecture, Aerial Photography, Travel Writing, Documentary Films And Gully Cricket are some of his other interests.
Senthil Kumar : National Creative Director - JWT India