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Blink and They're Gone

Award: Wood Pencil

Wood Pencil / Creativity for Good / Advertising /Not for Profit / 2019

INTRODUCING THE BLINK INTERFACE
TO GRAB MORE EYEBALLS FOR INDIGENOUS CULTURES.
A unique AR-Human interface built on the FB platform challenging the viewer not to blink.Turn the FB camera on yourself to activate the face off with the last few tribes. SWITCH TO SELFIE MODE ON FB CAMERA TO AUTO PLAY VIDEO.
The average human eye blinks every 10-15 seconds.
IF YOU BLINK, THE INTERACTIVE FILM STOPS PLAYING.
Warning us that if we blink, they’re gone and so will the world’s cultural diversity. The idea uses immersive technology to highlight the alarming depletion of indigenous cultures.

  • Blink and They're Gone

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