Jeep Iconography
Award: Wood Pencil
Wood Pencil / Branding / Motion / 2021
The Jeep Iconography is an experience design solution to bring alive the iconic oIIIIIIIo front grill as the visual signature of Jeep using hundreds of indigenous symbols and native elements from different regions of the world and animating them to the rousing beats of an original soundtrack. Welcoming people to a world of adventure, this unique audio-visual was used as a trigger to test drive the new Jeep Compass. The experience was created for both social media and large screens at the showroom.
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