Creativity | Storytelling | Communication – 3 words describe Petra Sammer, Global Partner at communications network Ketchum and Chief Creative Officer Europe. For more than 20 years, Petra has been counselling clients in marketing and corporate communication and PR. Together with her team, she focus on break through ideas for reputation management, product- and B2B communication, brand identity and positioning.
Petra has been working for clients in a variety of industies such as Altana, Bayer, Bertelsmann, Bosch, BMW, Burger King, Compass Group/Eurest, Danone, Deutsche Leasing, Dow Chemical, Elvia, GlaxoSmithKline, IBM, Kodak, Henkel, Hitachi, Mars, Merck, Nestlé, Pixar, Starbucks, Sennheiser, Unilever, Voith.
Petra Sammer is author of two books which reflect her latest interest: “Storytelling” (O´Reilly, 2014) and “Visual Storytelling” (O´Reilly, 2015). She started her career at Ketchum in 1992. After she became a Master of Arts in film philology (German), economics and politics. Sammer is married and lives near by Munich.