- Global Vice-President, Design
- United States
- Member since 2022
Graphic and Industrial designer with decades of experience in leading design for global brands, Rapha Abreu is the Global Vice President of Design at The Coca-Cola Company. He heads up all aspects of Design for the company’s iconic global billion-dollar brands - Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, Smartwater and others. Rapha is responsible for leading global design strategy, brand identity, design innovation, visual language, packaging design, interactive design, motion identity and retail design to create multidimensional, engaging, seamless end-to-end consumer experiences across all brand touchpoints ecosystem. He is the first Latino to hold the highest position in Design inside the organization.
Previously, Rapha was VP, Global Head of Design at Restaurant Brands International, overseeing Burger King, Popeyes and Tim Hortons holistic design experience - from brand identity, packaging and digital touch points to restaurant experience and architecture. He led the acclaimed award-winning Burger King’s rebrand, as well as modernized Burger King’s restaurant experience globally.
Before Restaurant Brands International, Rapha worked for 8 years at The Coca-Cola Company holding several leadership roles in design such as Global Head of Brand Identity Design - responsible for brand identity and design experience of its global billion-dollar brands.