I wholeheartedly believe in the power of design and branding, and the integration with technology, to influence any business. I also believe that design is about impact, not hype. I work with organisations on complex challenges – ranging from creative strategy, ideation, concept development, art direction, product launch, experience design and branding. I love my job.
I've also started my journey into motherhood, with a learning curve that sets an unparalleled precedent. I’ve developed a soft spot for every working mum, thinking critically about how mums have been put on the sideline for so long and how that has impacted our society.
As a creative director at For The people, I’ve been responsible for setting creative agendas, managing teams and expanding the potential of projects. Today, my challenge is to help build the new For The People studio and foster a design culture in Tasmania.
Some recent projects include the product design and development of Streamtime, the brand identities for The West Coast of Tasmania, Sydney Dogs and Cats Home, and The Sydney Opera House.