Graduated as a graphic designer. Stumbled into advertising as a copywriter. Now lectures at the London College of Communication. Will witter on endlessly about Copy, Radio, Transmedia storytelling and Branded Content.
LH-S. WCRSMM. AMV. S+F. GRMtv. LCC.
Creative Practitioner working in Education
How will you support D&AD over the next three years?
This is a fascinating (some would say critical) time for the design and advertising industries.
Ad blockers threaten to make our creativity invisible and our strategies redundant.
Global political-economic movements could eviscerate the number of jobs available to creative graduates.
University students are devising exciting and innovative ways of thinking about content, content relationships and conversations.
Art School graduates are inventing new start-up opportunities and spaces.
Creative Education is taking a more prominent role.
D&AD has long been a touchstone for teachers and students alike, it’s been a fruitful relationship.
But now that relationship needs to be stronger – Industry needs to work hand in hand with Education even more.
That’s why I’m putting myself forward as an Educational Trustee.
There are shedloads of world-class Arts Institutions right across the UK; they’ll have a view and they’ll have an opinion.
I would like to be their voice.
Why should D&AD Members vote for you?
If you were lucky, you were taught advertising by Ben Casey or Tony Daffyrn, Tony Cullingham or John Gillard. If you studied graphic design and had Alan Livingstone for your tutor, you were the definition of a jammy get.
These were all inspirational teachers who helped many of us take those first steps into joining the mad, inspiring and sometimes magical art, craft and business of being a creative.
And they all believed in D&AD; they understood it and what it meant to their students.
Today’s D&AD needs Education Trustees who are as just as committed to savvy thinking and smart design.
One of the D&AD Foundation’s many aims is to ‘…fuel our industry’s future’.
If I’m lucky enough to gain your vote, I’ll be doing two things:
Making sure, though chivvying course leaders and demanding more from Deans, that the fuel is delivered.
And, that it's high octane.