The idea of mutual giving is so much more than just an exchange between giffgaff and its users; it is the opportunity to give to those less fortunate. The concept is simple, we will involve users by introducing an app allowing them to live stream any of their academic knowledge directly to schools in developing countries. However much time users can give, they will be rewarded with extra data, texts and minutes. This campaign aims to create a community that encapsulates the importance of sharing whatever you can, big or small.
D&AD Awards 2022
The world's most prestigious award for design and advertising is now open for entries. Will your work be part of history?Learn more
D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.Learn more